Word-of-Mouth Dining: Guerrilla Underground Restaurants
Since 1980, a small restaurant in San Francisco’s Cow Hollow neighborhood has thrived on word-of-mouth, despite its location in an alley and its competition from more fashionable restaurants on nearby Union and Chestnut Streets. The Brazen Head had a very small sign on its door, no neon lights and no advertising. Yet, it filled up…
