The Leading Hotels of the World, Ltd., the largest global luxury hotel brand, announced today the launch of the Leading Green Initiative. This innovative program will enable and encourage guests to make a conscious decision toward greener travel by actively supporting Sustainable Travel International (STI), the foremost non-profit organization in responsible tourism.
The Leading Green Initiative is a carbon neutral program whereby The Leading Hotels of the World will directly absorb the cost to offset guests’ energy consumption for stays at any of its 440 hotels worldwide.
The Leading Hotels is the first luxury hotel brand to provide a carbon offset program with STI. They will donate 50 cents to STI for every night of a guest’s stay when their reservation is made through www.lhwgreen.com or when Leading Green is mentioned when making a reservation by phone. The investment per guest represents 29.3 kilowatt-hours of electricity supplied by new wind and solar power, which equates to 33.7 pounds of greenhouse gas emission reductions.
The Leading Green Initiative is entirely underwritten by The Leading Hotels of the World, Ltd. corporate entity. Prices have not been augmented to support the effort.
The Leading Hotels of the World, Ltd. is the prestigious luxury hospitality organization representing more than 430 of the world’s finest hotels, resorts and spas. As the largest international luxury hotel brand, the firm maintains offices in 24 major markets across the globe.Sustainable Travel International is a non-profit organization whose mission is to promote sustainable development and responsible travel by providing programs that help travelers and travel-related companies protect the environmental, socio-cultural and economic values of the places they visit, and the planet at large.
Pictured: Quebec’s Sofitel Montreal is a member of The Leading Hotels of The World, Ltd.