From Springwise: Nearly 17 million air passengers will pass through Paris this summer, presenting the city’s airports with a significant logistical challenge. To keep tempers cool and spirits high this year, the Aeroports de Paris implemented an unconventional plan: free dance lessons for passengers.
Much like the free light therapy the airports offered over the winter holidays, summertime passengers can use their wait time at the airport to learn any one of 15 dances offered by the airport’s resident trainers from “L’Ecole des Vacances,” including Afro Jazz, Disco, Hip Hop, Mambo, Modern Jazz, Rock & Roll, Salsa, Samba, Tango, Cha-Cha and more. Music and trainer instructions are broadcast through cordless headsets so as to minimize the disturbance to other passengers, and lessons last 10 to 15 minutes each.
• At Paris-Orly, they take place on a dance floor in terminal South at boarding gate 17, with roving workshops also available in the boarding area at Paris-Orly West.
• At Paris-Charles de Gaulle, the dance floor is located in terminal 2E, gate E51, with itinerant workshops in Terminals 3 and 2F. Dance floors were designed by the Aeroports de Paris boutiques. Classes are available each summer weekend between 10 a.m. and 6 p.m. through August 17th.
There’s nothing quite like free love to elevate consumers’ moods, particularly when it includes a dash of sympvertising to relieve the stress of travelling and provides some status skills to boot. No doubt the airport boutiques will benefit, but another possible scenario could involve the sponsorship of such an effort by a local dance studio chain. Either way, one to emulate in any travel or hotel context!
Find out more: www.aeroportsdeparis.fr