A new quarterly magazine was announced last week. Two facts made it unique. First, Sherman’s Travel Magazine started as a Web site by ShermansTravel.com, the leading site for travel deal reviews and destination advice, then became a periodical. Usually, it’s the other way around.
Second, according to the press release, “Unlike other travel magazines which either cater to readers on a shoestring budget or those willing to pay any price for luxury, Sherman’s Travel is the first magazine for the growing ranks in between: the sophisticated, value-conscious traveler who is willing to pay for an unforgettable vacation experience, but wants to make sure it’s worth the price.”
The first issue of Sherman’s Travel Magazine will include:
• The Luxe List: A multi-page spread surveying the season’s top 15 luxury value deals, including pros, cons, and how to book now. Readers can also subscribe to the Luxe 15 email newsletter.
• The Sweet Spot: A clever seasonal graph charting where traveling now is actually worth it, and which destinations to put off for another season. This fall’s high-value Sweet Spot destinations? South Island, New Zealand; Florence, Italy; Dubrovnik, Croatia; and Curaçao in the Dutch Caribbean.
• Price Points: A comparison of one luxury vacation at three different price
options. In this issue: European river cruises.
• The Perfect Trip: An in depth overview of multi-city and often multi-country trips of a lifetime. In this issue: Rio, Buenos Aries and Iguazu Falls.
Sign up now for a FREE trial issue. Read reviews: USA Today and The New York Times.
Excited to leaf through this mag. Hopefully it will be available on Canadian shelves. I certainly agree that there is gap in the so-called “middle” of the market.
Me personally – I’m not into “backpacking”. I want style and luxury but I don’t want to blow my inheritance doing it. Lets hope the world fills budget-boutique hotels aplenty.
p.s. I recently discovered another new travel mag called “anyway”. Can be found here: http://www.anyway-magazine.com/
While it does seem to be focused a bit more on the high end, it’s a wonderful way to spend a Sunday afternoon. Very stylish spreads, accompanied by intelligent editorial. Sort of Wallpaper meets Scientific American.
Wow, looks like a great magazine. Although as a frequent reader of “Budget Travel” even the so-called budget vacation can get a bit pricey. Any magazine that offers lower priced alternatives is always a great idea though, and I will definitely check this out.