Turning Blue Skies Green: British Airways and SAS Offer Carbon-Offset Fees
Pretty savvy, I’d say. My colleague Henry Harteveldt, industry analyst in the San Francisco office of Forrester Research, says “Europe has been further ahead in terms of being environmentally responsible. It’s something we’d like to see more of. Consumers probably feel it’s the company’s responsibility to address the environmental impacts of their industry, not theirs.”
Read the article on SFGate: “Flying The Green Skies.”
