Virtually Upscale :: Aloft From Starwood Hotels

aloft is what Starwood Hotels & Resorts Worldwide calls “a reinvention of the travel experience, an oasis where least expected – a spirited neighborhood outpost where uncomfortable cookie-cutter mediocrity is the norm and innovation a long forgotten luxury… until now.”

Aloft strives to be more than a hotel on the road. These upscale, luxury travel hotels will be a blend of a unique social space, a place to unwind, eat, drink, and play after work.

Designed with natural materials and textures like cork and wood, with loft-inspired, 9-foot-high guest rooms, state-of-the-art technology, modern amenities, and signature “r & r? beds, aloft will be a sassy, refreshing, ultra-effortless alternative to the same-old, same-old, polyester and concrete hotel.

Stay tuned to Vagablond for more news about aloft as it comes to us.

Posted by Gil Zeimer on August 17, 2007 in Travel

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