Yesterday at San Francisco’s Macworld Expo, Apple CEO Steve Jobs introduced the MacBook Air –– “the world’s thinnest notebook computer” — which is 0.16-inch at its slimmest point. “We’re talking thin here,” he said. It’s also probably the world’s lightest, tipping the scales at a mere three pounds. It features a 13.3-inch screen an 80-GB…
Prada. Tiffany & Co. Saks Fifth Avenue. Bergdorf Goodman. FAO Schwartz. And Apple Computer? If you think I’m mixing apples and oranges, look who just opened its newest retail store last Friday in Manhattan on 59th & Fifth Avenue. The store, Apple’s 147th, will feature a 32-foot glass cube entrance, a glass-and-steel circular staircase, 24-hour…
It’s happened to me many times. I buy the latest computer, printer, PDA or cell phone. A day, week or month later, it’s replaced through planned obsolescence with a newer model that’s faster, smaller, and/or cheaper. Now, Apple Computer has followed that trend — again — to better compete with low-end competitors by introducing a…