It’s The Real Thing For March Madness 2008: Carlson Hotels & Coca-Cola

Carlson Hotels Worldwide just announced a national promotion tied to NCAA basketball –– The NCAA FInal Four Package. It’s available now through May 27, 2007 at more than 540 Radisson Hotels & Resorts and Country Inns & Suites By Carlson locations in the U.S.

They’re partnering with Coca-Cola and the NCAA to offers guests a great rate and a good chance to win hotel accommodations for two, including airfare and VIP seats for the 2008 NCAA Men’s Final Four in San Antonio, Texas.

“A recent survey found that 53 percent of college basketball fans travel at least once per season to watch their favorite college basketball team, and an amazing 64 percent of those fans are willing to travel up to 250 miles when doing so,? said Peter Goldreich, VP of marketing and communications at Carlson Hotels Worldwide. “It’s clear that college basketball fans are among the most passionate in the country, so we’re excited to partner with our friends at Coca-Cola to provide them with a fun and rewarding way to follow their favorite teams through an NCAA® Final Four® Package.?

Furthermore, according to the survey, the NCAA men’s basketball tournament is the most exciting sports championship — beating the NBA Finals, World Series and Super Bowl — and the major sporting event that fans would most like to attend in person.

During the promotion, guests staying at a Radisson hotel or Country Inn & Suites will receive a collectable sports bottle that includes a Coca-Cola product, a free appetizer coupon from T.G.I. Friday’s, a snack item, and a game piece with a promotional code to enter online for a chance to win 2008 NCAA Men’s Final Four tickets. Guests who stay on the NCAA Final Four Package on Friday, Saturday or Sunday night during the promotion, will also receive a double entry to win 2008 NCAA Men’s Final Four tickets.

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