Inspi(red) Holiday Shopping: Do The (Red) Thing

It’s better to give than to receive. That’s the embodiment of the bold (Product) Red™ initiative co-founded by Bobby Shriver and Bono.

(Product) Red is now collaborating with some of the world’s most iconic brands — including Gap, Converse, American Express, Motorola, Emporio Armani and Apple to help eliminate AIDS in Africa by donating half of their profits.

When you buy these Red Branded Products at their stores or online, these forward-thinking brands will donate money and raise awareness to HIV/AIDS organizations in that support women and children. They’re also helping to create new business opportunities in communities affected by AIDS by donating a portion of their Product Red Collection in Africa.

So if you’ve got the green, do the (red) thing. Register here to stay in the know.

Posted by Gil Zeimer on December 05, 2006 in Shopping

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