Marketing The Luxe Brand: Hilton Hotels + Waldorf-Astoria
For decades, the Waldof-Astoria Hotel was the place to stay in New York City for stars, the nouveau riche and anyone with class. Now, Hilton Hotels Corp. will create a new luxury brand using the name as the “Waldorf-Astoria Collection” to identify the Manhattan property plus three resorts Hilton has acquired the rights to manage….