How Bill Gates Is Zuning In On iPod: The Zune Portable Player and Online Store

If you can’t buy them, beat them. That’s the philosophy Bill Gates is taking today as he launches the new Microsoft Zune Media Player to compete directly against Apple’s market-leading iPod.

The Zune is different because it’s WiFi-based, so it lets you share songs and digital photos without wires between two or more Zunes. It’s got a larger on-screen display. And it’s got an FM radio tuner. At $249, the Zune is available in black, white or brown and costs the same as the $250 30GB iPod. The cost for downloading any of the 2 million songs from the Zune Marketplace is about 99¢, too. Read more at

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