The next new thing in LA is not a holiday movie or second season TV show. It’s frozen yogurt that’s so good, it’s “the taste that launched 1,000 parking tickets.”
Pinkberry is blooming with one locale in New York and five in Los Angeles with just two flavors: green tea (not so popular) and plain (very popular).
But you can top it with all kinds of stuff, from nuts and crumbled cookies to fresh fruit. New stores are rumored to be in the works for more locations in fashionable districts of NYC, from Soho to the Upper East Side.
W: www.pinkberry.com.
A: 7 West 32nd Street, New York, NY 10001.
T: 212.695.9631.
Los Angeles
• 868 Huntley Drive, off Santa Monica Blvd.
• 7123 Melrose Avenue @ La Brea
• 6th & Berendo, Koreatown
• 10911 Lindbrook Drive, Westwood
[Via CoolHunting.com.]