Celebrity Jean Pool: Blue Cult Denim

Since 1852, jeans were just jeans, Levi’s were the denim of choice and if your body wasn’t a perfect fit, that was life. But in the past few decades, scores of designers began catering to the female shape, from Gloria Vanderbilt and Jordache to Tommy Hilfinger and Ralph Lauren.

Check out Blue Cult Denim. They renamed one design after Gwyneth Paltrow and its Elite luxury denim line is being showcased by the likes of Jessica Alba, Mischa Barton and Molly Sims. The cost? $220 in blue or $250 in gray.

See their way cool Web site for details: BlueCult.com and look carefully at what they call “Legendary vintage wear for the soul.”