Do you often buy a bottle of wine off the shelf because the label is so beautiful, enticing, or just plain cool. I do.
That’s why Yellow tail Wine is such a hit. Same with other critters like ducks and geese. In fact, these “adventure labels” have creating a huge following for Constellation Brands, the world’s largest maker of wine by volume. And there’s a whole lot that goes on behind the scenes for wine label designs — different artists, focus groups, bottle shapes, and more.
Read a fascinating article at SFGate.com: “Beyond Animal Magnetism: The Lesson of Critter Labels –– Drinkers Judge Wine By What’s On The Bottle.”