Whining About Tasting Costs: Napa Valley, CA

mn_napa19_225.jpg I live 25 minues from the nearest Sonoma County winery, but rarely venture north by northeast to spend a day wine tasting there, or in Napa, another 15 minutes away. Why? Because at one time, you could just walk in, pay a few bucks for a “souvenier glass” and taste to your palate’s content.

Now, to prevent freeloading like you saw in “Sideways,” you’ll pay for it — dearly — if you’re one of the four million tourists per year that visits Napa County for some winery hopping.

According to an article from the SF Chronicle, “some wineries charge as much as $25 for tastings, offer pricey VIP packages and, in many cases, require appointments and credit card numbers for visits.” Read the story.

Posted by Gil Zeimer on March 19, 2006 in Travel

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  1. On The Low Down For Wine Prices: /Bottle | Vagablond says:

    [...] Another fact of wine life: Tastings are no longer freebies. About half of North American wineries polled by Wine Business Monthly said they charge a tasting fee, with average fees between $3 and $6. We reported recently that most Napa Valley wineries are now charging $10 and up for tastings, appetizers, fancy foo-foo dinners, and more. [...]

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