From June 1st thru 3rd, the Shanghai Exhibition Centre (SEC) hosted one of its most popular trade shows. In a city where tradeshows are big business, this one stands above the rest as one which makes people of any industry salivate – the Millionaire Fair.
In its second year, the Millionaire Fair featured everything a budding millionaires and established bourgeois. The Shanghai’s rich, beautiful, powerful and connected came out for the Friday night opening. An invitation-only gala followed on June 2nd. Both nights included everything one would expect from some of the paparazzi ready nights Shanghai has to offer.
The SEC featured everything from sports cars, to food, couture fashion and jewelry. Highlights were status-icon stretch hummers, almost six-digit diamond jewelry and sharkskin, diamond encrusted laptops along with run-of-the-mill yachts and fine French wine.
Although one would think the gaudy affair would be the perfect creation of a sharp Chinese entrepreneur; the Millionaire fair is the brainchild of a Dutchman Yves Gijrath.