You can have your cool hotel experience and get your point too. The branded hotel vision is doing for travelers what Starbucks did for coffee and JetBlue did for air travel.
From the New York Times:
While some of these new brands are filling holes in the portfolios of major hotel companies like InterContinental, Starwood and Hyatt, others are being developed from scratch. Called â€śbranded boutiquesâ€? or â€ślifestyle hotelsâ€? (labels that make some hoteliers cringe), the goal is to combine the design sensibility and character of a boutique hotel with the marketing and operational advantages of a brand.
The branded image hotel is being aimed and younger guests who are looking for a unique experience. More from the article…
According to the consulting firm PricewaterhouseCoopers, hotel companies have introduced nearly 30 brands since the beginning of 2005, a development fueled by easy access to capital, high occupancy rates and the growing influence of younger travelers with different tastes.