Download Audio Recipes: Dock and Shop

It was bound to happen. First, you could buy music in stores. Then you bought music online. Now, in an iFood terminal at Stockholm’s way upscale Nordiska Kompaniet’s food hall, you can actually download audio recipes onto your iPod, then buy the ingredients right there.

The store describes the process thusly (in Swedish):
1) Docka – Plug in,;
2) Ladda ner – Download;
3) Handla – Purchase;
4) Lyssna – Listen; and
5) Laga – Cook.

iFood is described as “an exclusive cooperation between Nordiska Kompaniet/NK, an upmarket Stockholm warehouse with an equally upscale food hall, and Ridderheims, a manufacturer and distributor of fine meats and delicatessen products.”

[Read more at Springwise.com.

Posted by Gil Zeimer on September 24, 2006 in Food

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